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October, 2013
SoftBank and GungHo Announce Strategic Investment of $1.53 Billion for a 51% stake in Supercell

SoftBank Corp. (“SoftBank”) and GungHo Online Entertainment, Inc. (“GungHo”) have entered into an agreement with Supercell Oy (“Supercell”), a mobile game company headquartered in Finland, to acquire a 51% stake in the business for US$1.53bn.

Supercell is a mobile game company headquartered in Finland. Their two game apps, Clash of Clans and Hay Day, reached the top position in “Top Grossing” ranking of Apple’s App Store in 137 countries and 96 countries, respectively.  From February 2013 to August 2013, Supercell was the No.1 publisher in the world among the apps in the Games category of the App Store.  The Finnish company has become the one of the leading proponents of ‘freemium games’, which cost nothing to buy but players spend money to speed up the action.  In Q1 of 2013 Supercell generated $106m of operating profit from $179m of revenues.

This new strategic partnership with SoftBank, one of the leading online, mobile and communication businesses globally, and GungHo, one of Japan’s leading gaming companies and developer of Puzzles & Dragons, will help accelerate Supercell’s goal of becoming the “first truly global games company”.  Following the Transaction, Supercell will continue to operate independently while leveraging SoftBank’s strategic resources, and will also become a subsidiary of SoftBank.

Global Leisure Partners LLC advised Initial Capital and other A Round shareholders on the transaction.

Important Notice:

Global Leisure Partners LLP ("GLP") is authorised and regulated in the UK by the Financial Conduct Authority. Global Leisure Partners LLC, a subsidiary of GLP, is a broker-dealer registered in the US with the Securities and Exchange Commission and is a FINRA member firm. Global Leisure Capital Partners LLC ("GLCP"), a wholly-owned subsidiary of GLP, is the principal investment arm of GLP. ©2014 GLP. All rights reserved. GLP specifically prohibits the redistribution of this material and accepts no liability whatsoever for the actions of third parties in this respect.
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